キーエンス出身の戦略で挑む海外進出支援・スタートアップ支援

YEJapan is a consulting firm specializing in global expansion and startup support. Drawing on expertise cultivated at Keyence, we partner with clients from strategy design to hands-on execution. We are also pioneering business model innovation in the circular economy.
Guided by the spirit of “From Japan to the world, from the world to Japan,” we empower businesses to cross borders and create impact.

Our core focus lies in two areas:

Providing management and sales support for startups

Driving new business development in the field of the circular economy

Leveraging our global network based in Europe, together with extensive on-the-ground experience in Japan, we support bold challenges toward building a truly circular society.

Representative Profile

Eiji Yamamoto | Circular Economy Consultant based in the Netherlands
Eiji Yamamoto is a circular economy consultant based in the Netherlands. He supports Japanese companies, startups, and local governments in transitioning toward circular business models by leveraging insights from European policies, urban practices, and industrial systems.
With a strong background in manufacturing and global business operations, he bridges Europe and Japan to implement practical and scalable circular economy solutions.

■Areas of Expertise
- Circular economy strategy (aligned with ISO 59000 series)
- European policy analysis (Netherlands / EU)
- Circular business model design for manufacturing industries
- Circular economy and regional development
- Global expansion and go-to-market strategy for startups

■Professional Background
Eiji began his career at KEYENCE Corporation, where he spent nearly 29 years in the factory automation industry. During this time, he contributed to business expansion across domestic and international markets, serving as a sales manager and global account manager.He has extensive experience in improving productivity, developing sales strategies, and addressing operational challenges in global manufacturing environments.

■Current Activities
In April 2025, Eiji founded YEJapan LLC to support Japanese companies in global expansion and startup growth.

Recognizing the urgent need to move beyond a linear economy, he established Circular E in the Netherlands to focus on circular economy implementation. His work includes research, strategy development, and project execution based on leading European practices.

Operating from Rotterdam (BlueCity) and Tokyo, he collaborates with manufacturers, startups, and public sectors to develop and implement circular business models.

He is actively building a network of professionals, policymakers, and organizations across Europe to facilitate international collaboration and knowledge transfer.

■Key Activities & Achievements

Active contributor on external platforms including note and other media
Built a network with over 150 professionals across Europe (government, industry, experts)
Engaged in discussions with strategic advisors and policymakers in cities such as Amsterdam
Supported circular economy initiatives for Japanese companies
Advised startups on global expansion and business development
Founder of circular economy media platform (Cir-e.com)
Speaker at seminars and events on circular economy, EU policy, and business transformation

■Education
Completed Circular Economy Business Program, Delft University of Technology (2025)

■Vision
To accelerate the transition toward a society designed without waste, by connecting European circular economy practices with Japanese industries and communities.